Gender in Auto Business

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In a July 5, 2016 Boston Globe article titled ‘Women gearing up for careers in the auto industry’ by Katie Johnston we learned the following: “Samantha Briody works behind the parts counter at AutoZone. Briody, 21, recently graduated with a bachelor’s degree in automotive management from the Benjamin Franklin Institute of Technology in Boston, and just began new position as a parts specialist at a VW dealership in Norwood. Gender stereotypes is likely to remain part of her job; the number of women taking auto classes has remained steady or risen in schools, those working as mechanics and in auto component sales has declined. Technicians are in demand and women the auto industry is doing more to attract women to the field.

The Automotive Women’s Alliance Foundation and the Car Care Council Women’s Board have attracted more sponsors recently, allowing them to increase the quantity of scholarships they award. GM is the 1st major auto company to have a female chief executive and has plans to recruit and better support female employees. Auto employers who come to the Benjamin Franklin Institute are now seeking out women, especially to interact with customers. With women making 80% of car-buying decisions, according to the research firm Frost & Sullivan, it makes sense to have more working in the industry.

Women make up only about 10% of approximately 150 automotive students at the institute, and to combat this lack of community, they recently helped form a women’s group where students discuss discrimination, hear from women in the industry, and travel to trade shows. Women at the school may be far outnumbered, but they are serious about their education. Once they get out into the male-dominated auto workforce, many don’t last. The share of female mechanics has fallen by around 3% over the past 20 years, according to the Bureau of Labors. In wholesale & retail auto components, the percentage of females has also. The number of women in management positions in the auto industry has also fallen.

This decline reflects an overall decline in the number of women in traditionally male fields such as agriculture, coal mining, & manufacturing. The reason for this, said Anna Beninger, director of research at Catalyst Inc., is company culture. The gender gap is not just in blue-collar jobs. Women who enter STEM fields — science, technology, engineering, & math — often start in lower-level positions and earn less money than men. Of those who do go into automotive, high tech, manufacturing, and other male-dominated fields, 53% left to work in another industry — compared to 31% of men — because they feel like outsiders, lack female mentors, and experience both overt & unconscious discrimination.

In some areas of the auto industry more female workers are present such as in automobile sales. Diane Larson helped her husband open Larson’s Service years ago and took over the business after he passed away in 2008. When she was at a trade show with a 21-year-old guy of another shop owner a few years ago, vendors automatically directed their questions to him. But her shop is thriving, due in part to the new ways she runs it. Customers come to her service station two times per year for prescheduled checkups, similar to a dental office. This brings in repeat business and keeps customer cars from breaking down. Incorporating women’s ideas are good for the business, says Larson, who is will soon have a female shop manager.” The full article is available at: https://www.bostonglobe.com/business/2016/07/04/women-gearing-for-careers-auto-industry/7ineRe27hnYmTsB3OwfQXO/story.html

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